Full-stack performance marketer with 3 years of experience, in-house and agency-side. I specialize in building complete lead generation systems that connect paid ads (Google Ads and Meta Ads), conversion tracking, landing pages, CRM automation with automated lead follow-up, and appointment booking into one measurable process.
↳ A short video where I walk through how I build a complete lead-gen system, end to end.
Most marketers focus only on generating leads. I focus on what happens after the click, and how those leads become booked appointments.
The clinic was running ads with no system behind them: leads pulled by hand once a day, no CRM, no follow-up, so most went cold. The traffic was fine; everything after the click was leaking.
Built the Google and Meta campaigns with proper structure, audience targeting, and creative testing. Over 3 months and approximately $10k in ad spend, generated 1,100 enquiries for a multi-specialty medical clinic. By implementing landing pages, conversion tracking, CRM automation, and automated follow-up, lead-to-booking rates increased from 20% to 38%, while booking-to-show rates improved from 35% to 60%, resulting in significantly more attended consultations without increasing ad spend.
Google and Meta ad campaigns for a digital marketing agency’s clients across different industries, from auto dealers to a cleaning services company, adapting the setup to each one.
Generated 1,247 leads for an automotive dealer client using Meta ads (Facebook and Instagram), spending $4,442 across two campaigns at a $3.56 average cost per lead, with video and static creative tested against lead-form ads.
Meta (Facebook & Instagram) and Google Ads: strategy, account structure, audience and creative testing.
GA4 and Google Tag Manager: event and lead tracking that ties spend to results.
Conversion-focused pages with form and WhatsApp lead capture, built to turn traffic into leads.
GoHighLevel pipelines, lead routing, and the plumbing that keeps no lead unworked.
Automated email and SMS sequences in GoHighLevel that book appointments and reactivate old leads.
Clear performance reports and trackers that make the numbers easy to act on.
I’m looking for a remote role where I can set up and run the full lead-gen funnel. If that’s the kind of person you’re hiring, let’s talk.